Publisher's Summary
Discover how the Internet has transformed the way we form and lead tribes - groups of people connected by shared interests and ideas. From technology enthusiasts to political activists, tribes are emerging everywhere, seeking leadership.
Through compelling examples like Joel Spolsky's software engineers and Gary Vaynerchuk's wine enthusiasts, learn how passionate individuals are using digital tools to gather and lead communities around shared interests.
This essential guide challenges conventional leadership assumptions and provides a framework for anyone with passion to step up and lead their tribe in the digital age.
Featured Reviews
"Revolutionary Leadership Perspective"
Transforms how you think about leadership in the digital age. Essential reading for anyone building online communities.
"Digital Community Blueprint"
Changed how I approach community building. The principles are timeless and increasingly relevant.