Publisher's Summary
Seth Godin offers his core marketing wisdom in one accessible package. This game-changing approach to marketing, sales, and advertising teaches you how to meaningfully connect with people who want your product or service.
Perfect for tech startup founders, small business owners, or corporate professionals, this audiobook helps you reframe how your work is presented to the world. Using memorable examples and insights, Godin teaches essential concepts like building trust, positioning, and the role of tension in purchasing decisions.
Learn why traditional advertising approaches are becoming obsolete and discover how marketing is fundamentally about the stories we tell ourselves about social status. This audiobook shows you how to do work that matters for people who care.
Featured Reviews
"Marketing Fundamentals Redefined"
Godin's insights challenge conventional wisdom and provide a fresh perspective on what marketing really means in today's world. His narration adds authenticity to the message.
"Essential Modern Marketing Guide"
This book transformed how I think about marketing. The concepts are profound yet practical, and Seth's narration makes complex ideas accessible.