Publisher's Summary
Discover how addressing your buyers' questions honestly and thoroughly can transform your business. This proven strategy helped the author's struggling pool company become one of the largest installers in the United States during the 2008 housing crisis.
Learn why the traditional sales funnel is no longer effective in today's digital age, and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
This revised and updated edition reflects the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
Featured Reviews
"Transformative Strategy"
The straightforward approach revolutionized our content strategy. Our organic traffic has doubled since implementing these principles.
"Game-Changing Results"
Simple yet powerful principles that actually work. Our sales process has completely transformed.