Publisher's Summary
This expanded marketing classic includes both The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Through compelling examples of world-class brands like Rolex, Volvo, and Heineken, discover step-by-step instructions for building category-dominating brands.
Learn the controversial and counterintuitive strategies that both small and large companies use to establish powerful brands, including specific tactics for branding on the Web. This essential primer combines timeless principles with modern digital strategies.
Smart and accessible, this definitive text pairs real-world anecdotes with the marketing expertise of Al and Laura Ries to create the ultimate guide to building world-class brands.
Featured Reviews
"Essential Brand Framework"
These laws have become our branding bible. The internet branding section is particularly valuable in today's digital landscape.
"Timeless Principles"
The perfect blend of classical branding wisdom and modern digital strategy. A must-read for any marketing professional.