Publisher's Summary

The 2024 updated edition brings you comprehensive coverage of all major social media platforms, including TikTok, LinkedIn, Facebook, Instagram, YouTube, Twitter, and Pinterest. Learn social media marketing in plain English with step-by-step guidance.

This Stanford-approved workbook includes a new chapter on 'Marketing Basics' and provides access to the Marketing Almanac with hundreds of free tools for social media marketing professionals.

Written by Dr. Jason McDonald, who has instructed thousands through Stanford Continuing Studies and online courses, this guide offers practical, proven strategies for business success on social media.

Featured Reviews

★★★★★
Miguel Torres, Marketing Director

"Comprehensive Excellence"

The most thorough social media guide available. The Marketing Almanac tools alone are worth the investment.

★★★★★
Lisa Rahman, Small Business Owner

"Practical and Current"

The 2024 updates on TikTok and platform changes make this invaluable. Clear, actionable steps for implementation.