Publisher's Summary
This groundbreaking work provides evidence-based answers to marketing's most crucial questions. Discover research-backed insights into how brands truly grow, how advertising works, and what drives customer loyalty.
Based on decades of research across varied conditions, times, and countries, this audiobook presents proven laws of marketing that challenge conventional wisdom. Learn why many modern marketing theories lack solid foundations.
Perfect for marketing professionals seeking scientific evidence to inform their brand strategies and growth initiatives.
Featured Reviews
"Evidence-Based Excellence"
Transforms marketing from art to science. The research-backed insights changed how we approach brand growth.
"Marketing Reality Check"
Essential reading for anyone serious about understanding true brand growth mechanics. Destroys common myths with data.