Publisher's Summary
Gap Selling shatters traditional sales beliefs and introduces a revolutionary approach to the sales process. Learn why people don't buy from people they like and why closing isn't a skill of good salespeople.
This game-changing book elevates sales IQ by exposing the flaws in common sales tactics and belief systems. Discover how to influence buyers at every stage of the process and create measurable value.
Keenan's unapologetic style challenges conventional wisdom and provides a powerful new framework for connecting with buyers, shortening sales cycles, and increasing revenue.
Featured Reviews
"Sales Game-Changer"
Completely transformed our sales approach. The problem-centric methodology has dramatically improved our win rates.
"Revolutionary Approach"
Finally, a sales book that addresses why traditional tactics fail. The focus on customer problems is brilliant.