Publisher's Summary
The newly revised and updated edition of this Wall Street Journal bestseller delivers practical, how-to advice for content creation, production, and publishing in today's digital landscape.
Discover step-by-step writing frameworks, expanded chapters reflecting modern content marketing evolution, and new tools and resources. Learn how to attract and retain customers through stellar online communication while crafting credible, trustworthy content.
Written with Ann Handley's signature wit and practical approach, this guide helps you choose words well, write sparingly, and connect with honest empathy for your customers.
Featured Reviews
"Essential Writing Resource"
The updated edition perfectly addresses modern content challenges. A must-have guide for anyone creating digital content.
"Practical Excellence"
Clear, actionable advice that has transformed our content strategy. The new examples and tools are incredibly valuable.