Publisher's Summary
Fully revised and updated, this new edition brings marketers up to speed with the latest content marketing methods, including Web3 and the creator economy. Learn how to develop compelling stories that inform and entertain while driving strategic customer action.
Discover new content models, structures, and opportunities in the digital landscape. Master content entrepreneurship, mergers and acquisitions, subscriptions, and audience building in the modern era.
From team structure and community building to DAOs and NFTs, this comprehensive guide provides everything needed to succeed in today's content marketing landscape.
Featured Reviews
"Future-Proof Content Strategy"
The Web3 and creator economy coverage is invaluable. Finally, a content marketing guide that's truly current with modern digital trends.
"Comprehensive Excellence"
The perfect blend of timeless principles and cutting-edge strategies. The data-driven optimization section is particularly valuable.