Publisher's Summary
Break all the rules with this revolutionary entrepreneurial model: Build your audience first, then create your product. Content marketing pioneer Joe Pulizzi reveals his proven six-step process for business success that has worked for countless entrepreneurs across multiple industries.
Learn how to identify your unique expertise, tilt your content to find an uncontested market space, build your platform, grow a loyal audience, and finally monetize your expertise. This counterintuitive approach has helped numerous businesses achieve sustainable success.
Based on real-world multimillion-dollar examples and Pulizzi's own entrepreneurial journey, this audiobook provides a detailed roadmap for reverse-engineering the traditional business model.
Featured Reviews
"Game-Changing Strategy"
The audience-first approach completely transformed how I built my business. Joe's six steps provide a clear roadmap to success.
"Essential Content Marketing Guide"
Practical, actionable, and proven methodology. The real-world examples make the concepts easy to grasp and implement.