Publisher's Summary
Discover a lower-risk path to startup success by building a loyal audience before launching products or services. This updated edition includes enhanced coverage of modern platforms like TikTok, Snapchat, and Instagram, plus new exit strategies.
Learn how to choose marketable content topics, identify areas with minimal competition, and build long-term customer loyalty. The book provides practical how-tos and current examples of companies successfully implementing these strategies.
Perfect for entrepreneurs and businesses looking to build a strong foundation through content marketing before product development.
Why This Book Stands Out
vs They Ask You Answer
While TAYA focuses on content marketing for existing businesses, Content Inc. provides a complete framework for building a business from scratch through content.
vs Epic Content Marketing
More focused on building a content-first business model rather than general content marketing principles.
vs Building a StoryBrand
Emphasizes building audience first rather than focusing on brand messaging frameworks.
What You'll Learn
Content Strategy
How to develop a winning content-first business model that attracts a loyal audience
Platform Selection
Latest strategies for TikTok, Instagram, and emerging social platforms
Monetization
Multiple revenue streams and exit strategies for content businesses
Ready to Start Your Journey?
Key Chapters Breakdown
Sweet Spot
How to find your content niche and unique position in the market. (45 minutes)
Content Tilt
Creating your unique content angle that breaks through the noise. (38 minutes)
Platform Building
Step-by-step guide to building your content platform and distribution strategy. (52 minutes)
Expert Analysis
"Pulizzi's updated framework for content entrepreneurship is revolutionary. His insights on modern platforms like TikTok and Instagram are particularly valuable for today's creators."
"The second edition's enhanced coverage of monetization strategies and exit planning makes it essential reading for serious content entrepreneurs."
Listening Experience
Narration Quality
Joe Pulizzi's authentic delivery adds credibility and makes complex concepts accessible. Perfect for both focused and background listening.
Standout Chapters
The platform selection and monetization chapters (5-8) are particularly impactful and frequently referenced by listeners.
Learning Tips
Each chapter includes actionable frameworks. Listen to one framework per session for optimal implementation.
Join 100,000+ Content Entrepreneurs
Listener Insights
LinkedIn Professionals
"The platform strategy chapter transformed my B2B content approach." - 2.3k engagements
Goodreads Community
"Best practical guide for content entrepreneurs." - 567 likes
Audible Reviews
"Joe's narration makes it feel like a personal mentoring session." - Featured Review
Featured Reviews
"Game-Changing Strategy"
The updated social media strategies and exit planning make this edition even more valuable. A must-read for content creators.
"Essential Business Guide"
The audience-first approach transformed our business model. New platform coverage is particularly relevant.