Publisher's Summary
The classic guide to connecting with customers has been fully revised and updated. Over one million business leaders have discovered the powerful StoryBrand framework, and now it's even more effective with cutting-edge tools for brand messaging.
Learn how to use seven universal story elements to cut through the noise and reach your customers. This proven process has helped thousands of companies gain a competitive advantage through clearer, more engaging communication.
Includes downloadable PDF with story maps, charts, and tools to create your own StoryBrand BrandScript. Perfect for marketing directors, business owners, politicians, or anyone needing to communicate their value effectively.
Featured Reviews
"Game-Changing Framework"
The updated version adds powerful new tools that make the StoryBrand framework even more effective. A must-have for any business looking to clarify their message.
"Transformative Results"
Our messaging completely transformed after implementing the StoryBrand framework. The new tools in 2.0 make it even more powerful.