Publisher's Summary
Explore the human behavior behind branding through 20 fascinating interviews with leading designers and thinkers. From bottled water to shopping malls, discover why we surround ourselves with branded experiences.
This collection delves into the psychology of how and why we use symbols, signs, and codes to telegraph our affiliations and beliefs. World-renowned brand consultants share spirited views on how humans have branded the world around us.
Through provocative discussions, uncover the ideas, inventions, and insights inherent in our search for meaning through brands.
Featured Reviews
"Essential Brand Philosophy"
A masterful collection of insights from the brightest minds in branding. The interview format brings fresh perspectives to timeless questions.
"Deep Brand Thinking"
Finally, a book that explores the philosophical underpinnings of branding. The diverse viewpoints offer invaluable insights.