Publisher's Summary
Why is change so difficult? Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick, reveal that our minds are governed by two competing systems: the rational mind and the emotional mind. This internal conflict often derails change efforts—but when these two systems align, transformation can happen rapidly.
Through compelling storytelling and decades of research in psychology and sociology, Switch illuminates a clear pattern behind successful changes. From medical interns revolutionizing patient care to managers transforming customer service culture, the book demonstrates how everyday people have achieved remarkable transformations.
Whether you're aiming to change organizational culture, improve personal habits, or transform communities, Switch provides a practical framework for making changes stick—even when change is hard.
Featured Reviews
"Revolutionary Approach to Change"
The elephant and rider metaphor transformed how I approach organizational change. The real-world examples make complex psychological concepts accessible and actionable.
"Bridges Theory and Practice"
A masterful blend of psychological research and practical application. The storytelling approach makes the principles memorable and immediately applicable.