Publisher's Summary
Why are some organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
Through compelling examples like Steve Jobs, the Wright brothers, and Martin Luther King Jr., Simon Sinek demonstrates that the world's most influential leaders all think, act, and communicate the same way - and it's the opposite of what everyone else does.
Drawing on a deep study of leaders and companies that achieve lasting success, Start with Why reveals the fundamental difference between those who inspire and those who simply lead. This audiobook shows that great leaders inspire action by putting purpose first.
Featured Reviews
"Revolutionary Leadership Framework"
Sinek's 'Golden Circle' concept revolutionized our approach to leadership and innovation. His personal narration adds authenticity and passion to these transformative ideas.
"Essential Modern Leadership Guide"
The blend of neuroscience and leadership principles creates a compelling framework for inspiration. The audiobook format perfectly conveys the emotional resonance of starting with 'why'.