Publisher's Summary

A Wall Street Journal and Washington Post bestseller, Playing to Win reveals the strategic approach that helped A.G. Lafley, in partnership with Roger Martin, transform P&G's performance, doubling its sales, quadrupling its profits, and increasing its market value by more than $100 billion during Lafley's first tenure as CEO (2000-2009).

The book presents a proven method for developing and implementing a winning strategy through five essential choices that any organization must make. Through vivid stories from iconic brands like Olay, Bounty, Gillette, Swiffer, and Febreze, the authors demonstrate how strategic choices in coordination drive sustainable success.

This practical guide shows leaders how to align everyday actions with larger strategic goals, providing a clear framework for making the choices that determine business success.

Featured Reviews

★★★★★
Thomas R., Executive

"Strategy Demystified"

The five essential choices framework has transformed how we approach strategic planning. The real-world P&G examples make complex concepts actionable.

★★★★★
Prof. Lisa A., Business School

"Essential Strategic Framework"

A masterclass in practical strategy. The combination of theoretical framework and real-world application makes this invaluable for business leaders.