Publisher's Summary
Imagine a world where people wake up inspired to go to work, feel trusted and valued throughout the day, and return home fulfilled. This isn't an idealized notion—it's reality in organizations where leaders understand the true meaning of service.
Through his observations of the Marine Corps and successful organizations worldwide, Simon Sinek discovered a profound truth: great leaders create environments where teams naturally work together to achieve remarkable things. The concept crystallized during a conversation with a Marine Corps general who explained, "Officers eat last."
This expanded edition includes new insights on leading millennials, based on Sinek's viral video "Millennials in the Workplace" (150+ million views). The book illustrates how leaders can build trust, cooperation, and success through what Sinek calls the "Circle of Safety."
Featured Reviews
"Leadership Principles That Transcend Industries"
The Marine Corps wisdom translates perfectly to business leadership. Sinek's narration brings authenticity and passion to these timeless principles.
"Revolutionary Team Building Framework"
The Circle of Safety concept transformed how we approach leadership and team dynamics. Essential listening for any leader seeking to build trust and collaboration.