Publisher's Summary
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with a new groundbreaking work answering a critical question: Why do some companies thrive in uncertainty, even chaos, and others do not?
Great by Choice distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today. The research team discovered that the best leaders were more disciplined, more empirical, and more paranoid than their competitors.
The study shows that even in a chaotic and uncertain world, greatness happens by choice, not chance. Collins and Hansen show convincingly that, contrary to popular belief, leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed.
Featured Reviews
"Essential Reading for Modern Leaders"
Collins and Hansen provide invaluable insights into thriving in uncertainty. Their research-based approach offers practical frameworks for building resilient organizations.
"Transformative Business Research"
The empirical approach to understanding success in chaotic environments makes this a must-read for any business leader navigating today's uncertain landscape.