Publisher's Summary
Can a good company become a great one? After a rigorous five-year research project, Jim Collins provides a definitive answer: yes. In this groundbreaking book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while others remain only good.
Through extensive research and analysis, Collins reveals surprising findings that challenge modern business thinking. His evidence-based approach identifies the key factors that differentiate companies that made the leap to greatness from their counterparts who didn't.
Good to Great achieves a rare distinction: it combines vital management insights with the engaging narrative flow of a fast-paced novel, making it one of the most important and accessible business books ever written.
Featured Reviews
"A Business Classic"
The research-based insights transformed our organization's approach to leadership. Collins' narration adds depth to the already powerful content.
"Essential Business Research"
The depth of research and clarity of insights make this required reading for any serious business leader. The audiobook format brings the concepts to life.