Publisher's Summary
Combat is the most intense and dynamic environment imaginable, teaching the toughest leadership lessons with everything at stake. As leaders of SEAL Team Three's Task Unit Bruiser, Jocko Willink and Leif Babin learned this first-hand in the most violent and dangerous battlefield in Iraq.
Through gripping firsthand accounts of heroism, tragic loss, and hard-won victories, they discovered that leadership is the most important factor in whether a team succeeds or fails. Their mission to help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost," became the ultimate leadership laboratory.
Since launching Echelon Front, they have trained countless leaders across every industry, teaching them how to build high-performance teams and dominate their own battlefields. This updated edition includes new content and fresh battlefield stories that reinforce these crucial leadership principles.
Featured Reviews
"Leadership Principles That Work"
The raw intensity of combat experience combined with practical business application makes these lessons unforgettable. The authors' narration adds an authentic edge you can't get from reading alone.
"Transformed Our Organization"
We implemented these principles across our entire company. The results were immediate and dramatic. The audiobook's intense, firsthand accounts make the lessons stick.