Publisher's Summary
Globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about strategic success. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, this expanded edition presents a systematic approach to making competition irrelevant.
The authors argue that lasting success comes not from battling competitors in bloody red oceans, but from creating "blue oceans" - untapped new market spaces ripe for growth. This expanded edition includes new content addressing the most pressing questions readers have asked over the years.
With two new chapters and an expanded third one on "Alignment, Renewal, and Red Ocean Traps," this classic work continues to chart a bold new path to winning the future. The accompanying PDF provides visual frameworks and tools essential for implementing blue ocean strategy.
Featured Reviews
"Revolutionary Strategic Framework"
The concepts presented have transformed how we approach market opportunities. The audiobook format makes complex strategic concepts accessible and practical.
"Essential Strategic Thinking"
A masterful guide to creating new market spaces. The updated content addresses modern business challenges with remarkable clarity.